Wool’s benefits
Our wool is incredible
We grow our own wool on New Zealand farms, sustainably and ethically, so it’s good for your home and good for the planet.
Wool in numbers
- 100%owned by the farming families who grow our wool
- 4,000sheep on our average farm
- 51%of wool's weight is stored carbon (510 g per kg)
- Up to55%less noise with wool carpet
- Up to25%more readily releases soil than synthetic fibres
Nature’s miracle fibre
Inside a wool fibre
Every wool fibre is grown, not made. Tap the points to see what makes it so good underfoot.
Good for people, animals and the planet
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Planet Friendly · Farmer owned, renewable, traceable
Grown on farms that care for the land
Wools of New Zealand is 100% owned by the farming families who supply our wool. Our aim is to lead the world in high-quality wool carpet made with care for the environment.
Animal Friendly
Our farms are audited, and well cared-for sheep grow better wool.
Every farm that supplies us is audited for animal welfare. Healthy, well cared-for sheep produce stronger, better-quality wool.
Carbon Efficient
Our farms store more carbon than it takes to grow the wool.
Producing a kilogram of our wool is estimated to emit 0.34 kg of CO₂-equivalent, while the wool itself stores 510 grams of carbon per kilogram (51% of its weight).
Our farms average 4,000 sheep and each stores an average of 4.5 thousand tonnes of carbon. Together they grow 30 million-plus kilograms of wool, making it carbon neutral or better at the farm gate.
Renewable & Biodegradable
Sheep grow a new fleece every year.
Wool is a natural keratin fibre that regrows every year. At the end of its life it can be recycled, or returned to the soil where it breaks down naturally.
Fully Traceable
Know the farms and people who grew your wool.
Our wool can be traced back to the farms and families who grow it. Integrity programmes and industry specialists back up our ethical and sustainable claims.
Family Friendly · Quieter, warmer, safer at home
A natural, healthy choice for your home
Wool carpet is natural, and brings health and wellbeing benefits to your home that plastic carpets can't.
Wool Is Quieter
Wool absorbs sound for calmer rooms.
Wool absorbs sound across a wide range of frequencies, reducing noise by up to 55% for calmer, quieter spaces.
Allergy & Asthma Safe
Wool traps dust and allergens out of the air you breathe.
Wool fibres trap dust and allergens and hold them until you vacuum, keeping them out of the breathing zone.
Download the information sheet
Fire Safe
Wool is hard to ignite and slows the spread of flame.
Wool is naturally hard to ignite, slows the spread of flame and produces less smoke.
Download the information sheet
Wool Is Warmer
Comfortable rooms with less heating and cooling.
Wool helps keep rooms at a comfortable temperature, so you need less energy for heating in winter and cooling in summer.
Style Friendly · Bright colour that lasts
White, bright wool for clear, lasting colour
New Zealand wool is whiter and brighter, so it takes a wide range of clear colours, and it naturally resists stains and soiling.
Colour & Style with Substance
Sheep bred for white wool give clearer colours.
Our sheep are bred for consistently white wool, and the way it's scoured makes it efficient to dye, giving clear, true colours.
Superior Appearance Retention
Wool resists soiling and keeps its good looks.
Wool releases soil up to 25% more readily than synthetic fibres, and its natural resilience helps your carpet keep its shape and look newer for longer.
Side by side
Wool vs synthetic carpet
| New Zealand wool | Synthetic (nylon, polyester) | |
|---|---|---|
| Source | Grown on New Zealand farms, a new fleece every year | Made from oil |
| End of life | Breaks down naturally, or can be recycled | Plastic that lasts for centuries |
| Fire | Hard to ignite, slows the spread of flame, less smoke | Can melt and drip |
| Comfort | Natural crimp springs back underfoot | Flattens in busy areas |
| Cleaning | Releases soil up to 25% more readily | Holds on to soil |
| Air and humidity | Traps dust, absorbs and releases moisture | No moisture buffering |
| Sound | Reduces noise by up to 55% | Less sound absorption |
The journey
From our farms to your floor
- 1FarmSheep graze on New Zealand farms owned by our growers.
- 2ShearingA new fleece grows every year.
- 3ScouringWashed clean, bright and white.
- 4SpinningSpun into strong, even carpet yarn.
- 5MakingDyed and made into carpet by our manufacturing partners.
- 6Your homeWarm, quiet and made to last.
See it for yourself
Feel the difference
Order up to 5 free samples from any of our carpet and rug ranges.